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ITAP International specializes in global, cross-border consulting. We focus on helping individuals, teams and organizations work across internal and national borders, achieving success through people. We are experts working in multiple countries with extensive line and staff experience in multiple sectors. Our work is based on the best research and the best global practices. Our services focus on:

  1. Talent retention and development
  2. Effectiveness of the senior team and mission critical global teams
  3. Global workforce development
  4. Transformation and change

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ITAP is a licensee of the Hofstede CWQ™

The Hofstede Culture in the Workplace Questionnaire™ (Hofstede CWQ) is based on the seminal cultural research of Dr. Geert Hofstede. ITAP licenses the Hofstede CWQ from ODE Consulting® Pte. Ltd. The Hofstede CWQ is the only instrument endorsed by Dr. Hofstede. ODE Consulting's licensed CW Partners and Global Resource Team members have worldwide exclusive rights to its use and are approved to represent Dr. Hofstede's research. According to Dr. Hofstede, "This [approval] is due to their professionalism and deep understanding of my work.”

Culture, what Dr. Hofstede refers to as "software of the mind/mental programming," is a critical variable that guides peoples' actions and reactions. Understanding one's own culture and the impact of culture on the actions of others is essential for effective global business interactions. The Hofstede Culture in the Workplace Questionnaire™ provides respondents with insights about themselves and a better understanding of how their cultural preferences, as well as the cultural preferences of others, impact working relationships.

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ITAP makies the link between real global issues and practical, cross-culturally appropriate solutions. We find the pressure points and help clients to understand the consequences of the status quo. We identify options and find the best end-to-end client solutions - for their business, in their markets, with their customers, with their strategy.

What Makes ITAP Unique?

  1. Breadth: Our offerings are wide ranging in both geography and function.
  2. Depth: Our company and the ITAP Global Consulting Group includes only seasoned professionals with diverse international experience, deep cultural knowledge, and a wide variety of capabilities.

We works within the constraints of your organization, offering full-service consulting or behind the scenes support. Our experience includes partnering across a wide geographic network and our projects have a wide range - from complete redesign of US call center training used by outsourcing vendors (to make it appropriate for Indian audiences) - to board development of a biotech company that has grown through acquisition.

If you come to us with a problem/challenge, ITAP will help you analyze whole systems and design end-to-end solutions.

ITAP transfers capability to internal service providers so that our clients are not dependent on consulting services.  ITAP works alongside, certifies and otherwise prepares your internal professionals to continue the work we start together.


In order to serve clients globally ITAP has developed an alliance of companies called the ITAP Alliance. To support clients, the  ITAP Alliance offers:

  1. Global reach and delivery, and integrated, value-added expertise across the principal HRD / OD and cross-cultural management development agendas
  2. Access to an integrated international network of co-operative companies across the major economic centers of the world (a globally distributed delivery system)
  3. Cooperation partners in many other countries besides those mentioned here who can deliver consulting and training in many languages.

The ITAP Alliance was developed to:

  1. Provide member companies with opportunities to broaden their local services into a genuinely international, global offering for their clients and for the development and internationalization of their staff
  2. Provide a platform for member companies to access and market the intellectual property (IP) and consultancy services of ITAP International and of the other Group member companies in support of their local consultancy practices and their local clients
  3. Develop economies of scale for all Group member companies in support of R&D related to tools, product and service offerings, in organization and administration, and with regard to avenues of professional development
  4. Facilitate members working with like-minded professionals seeking to improve cultural understanding in business and society throughout the world.

The ITAP Affiliate companies are those companies who seek to access the ITAP network and who make a formal commitment to the obligations of the organization. ITAP Affiliates are responsible for developing the ITAP network within their region, and often are the lead partner for a given geography / country.

Affiliate responsibilities include co-branding with ITAP and proactively marketing and developing client relationships. Affiliate consultants are trained to deliver the Intellectual Property (IP) of ITAP International, and are expected to bring clients to the network.

ITAP Affiliates meet strict quality standards and deep service capability criteria and provide quality services in the cross-cultural and human resources fields in their home countries. They also support projects globally as their expertise allows and they may be allowed to bring Intellectual Property to ITAP and other Alliance Affiliate and Associate companies.

This growing network provides broad client coverage in many regions of the world (see ITAP Executive Team for the list of Regional Leaders). Please let us know if you would like further information about the Alliance, about becoming an ITAP International Affiliate company, or you can contact these firms directly.

ITAP Affiliate Companies (by country/region)


ODE Consulting / ITAP Singapore, China, India

ODE Consulting

ODE Consulting was established in Singapore in 1996 with the vision of partnering organizations to drive high performance cultures, bring out the best in their human capital, facilitate transformation and deliver business results.

ODE's business excellence framework comprises of strategic management, leadership and change management, sales and marketing, project and human resource management. They offer learning, consulting, coaching and blended learning solutions to address business challenges and deliver value by enabling change.

ODE has an excellent track record and serves key clients across Asia Pacific, in the Banking and Finance, Education, Government, Healthcare, Infocomm Technology (ICT), Insurance, Logistics, Pharmaceutical and Real Estate Industries, but to name a few.

ODE/ITAP China (Beijing and Shanghai)

ODE supports the Asia Pacific region with operations in China with the establishment of ODE Consulting in Shanghai in 2003 and Beijing in 2010.

ODE India

Most recently, ODE opened in Mumbai and New Delhi, India (2012).

CMC Business Solutions / ITAP Philippines

CMC Business Solutions, Inc.

For years, CMC Business Solutions has been helping companies and individuals deal with the challenges of a dynamic world, understanding the needs of their clients and finding the best ways to improve knowledge, skills and behaviors to be at par with this demanding and ever changing business world.




OD Corea / ITAP Asia Pacific

ITAP Asia PacificITAP Asia Pacific is located in Seoul, South Korea and headed by a management team with significant business experience in both Belgium and Korea. Their working languages are English, French and Korean. They have extensive experience in multi-office international operations and cross-cultural consulting. Dr. Saehi Han is the Practice Director for ITAP's Outsourced and Start-Up HR practice.

ITAP's unique software, e-StrategyMapper, developed in Korea, assists clients in creating a strategy map for their business or division. This software also help manage the strategy implementation/action plans through the use of a Balanced Scorecard approach. In addition, ITAP Asia Pacific offers clients a Change Management Tracking System to help identify whether cultural impediments to change are strong or weak. This information help companies know where specific cultural emphasis is needed to succeed in their change efforts.

ITAP Asia Pacific is also the regional office for most of Asia. The regional leader is Dr. Ha-Young Woo.


TWIST Consulting Group / ITAP Europe

TWIST Consulting GroupTWIST Consulting Group - specializes in National and International Staff Development. They are an international and cross-culturally competent team of Senior-Consultants and Consultants located in Munich, Germany. Their clients are German as well as international companies - their target groups are their professionals and managers. They conduct psychologically based trainings, organization and team development exercises and coaching as well as Assessment- and Development Centers in German, English, Russian, Chinese, Spanish and French, nationally and internationally.

TWIST Consulting Group / ITAP Europe is also the regional office for Eastern and Western Europe. The regional leader is Dr. Claudia Harss.


ITAP Americas / ITAP International

ITAP International Inc.ITAP Americas is a wholly-owned subsidiary of ITAP International and manages the ITAP Global Consulting Group. ITAP Americas and ITAP International are located in Princeton, NJ USA and serve global clients world wide. We specialize in helping clients at the intersection of business and cultural issues. ITAP is one of only 2 companies worldwide that are endorsed by Geert Hofstede to represent the Hofstede franchise due to our deep understanding of his work and our ability to apply the cultural framework to create global business solutions.

ITAP Americas is also the regional office for the Americas and the headquarters for ITAP International. Catherine Mercer Bing is the Managing Director for ITAP Americas and the CEO of ITAP International.






ITAP International, Inc.* (ITAP) was founded in Princeton, New Jersey, USA by Dr. John W. Bing.


Dr. John W. Bing won the prestigious International HRD Practitioner Award from the American Society for Training and Development.

1992 to now 

Since its inception, ITAP International has provided cross-cultural consulting and training to major companies and organizations, including pharmaceuticals, health and beauty care, consumer goods, telecommunications, travel services, insurance, retail, entertainment and the United Nations.

1980s and 90s   

In the beginning the company coached and trained thousands of executives who were moving from one part of the world to another. It was in support of these activities and training programs that ITAP developed the first of its proprietary approaches to capacity building.


ITAP licensed questions from Dr.  Geert Hofstede and built its first application – the Culture in the Workplace Questionnaire™ or CWQ


ITAP builds the first team process questionnaire which has developed into the Team Process Questionnaire System - three on-line team assessment instruments: the Global Team Process Questionnaire™ or GTPQ, the Organizational Team Process Questionnaire™ or OTPQ, and the Action Learning Team Process Questionnaire™ or ALTPQ

Since 2000 

During the past two decades, ITAP International transitioned from relocation coaching to consulting practices that include support of executive and global teams, human resources departments, and companies as they expand globally and manage international employees.


ITAP International was structured into a new organization with affiliate companies around the world.   


ITAP reorganized into a regional structure


ITAP's Affiliate companies rebranded itself the ITAP Global Consulting Group.  The IGCG serves clients in many languages and with deep cultural understanding.

*"ITAP" originally stood for International Training Associates of Princeton. The company name is now "ITAP International, Inc." since it has expanded to capabilities beyond training and to locations beyond Princeton, NJ, USA.

The ITAP Alliance Executive Team are all experienced professionals with diverse backgrounds, language capabilities, cultural specialties and areas of consulting expertise.

Dr. John W. Bing (Chairman of the Board, ITAP International), founder of ITAP International and a former Peace Corps Volunteer in Afghanistan, has focused his professional career on cross-cultural work. His background includes work for government organizations, non-government organizations, and academic institutions prior to founding ITAP. Dr. Bing has successfully transitioned the company from a cross-cultural training firm to one specializing in intercultural consulting. His special focus is Research & Development and Licensing.

Catherine Mercer Bing (CEO, ITAP International; Managing Director, ITAP Americas) has both internal corporate human resources and external consulting experience in organizational development, learning and development, and as an OD consultant. Her specialties include work in: team building, mission/vision formulation, succession planning, process formulation and implementation, executive/management development and training management.

Dr. Ha-Young Woo (OD Corea/ITAP Asia-Pacific) has a Ph. D. University of Minnesota, Minneapolis USA: Extensive HRD course work (more than 100 credits), Research Assistant.  He also has an M. ED from Yonsei University, Seoul, Korea; Department of Education Science.  He has 15 years work experience in the fields of business organization as an HRD and HRM professional.  He is oriented towards research and practical problem solving.  He has specific expertise in:
-    Strategic HRM and HRD
-    Organization Development: Creation, dissemination, & integration of Culture, Learning Organization
-    Training & Development: Needs assessment, Program & Instruction Design, Implementation, Evaluation of HRD
-    Career development: Assessment, Development plan, Coaching and Mentoring, Succession Planning
-    Recruitment and selection, HRD management, Leadership development, Group process/facilitation: Team building, Management of conflict

Dr. Claudia Harss, PhD (TWIST Consulting/ITAP Europe) is a specialist in Project Management in the area of Organizational Development and international cooperation / Cross‐cultural Sensitization; Workshop Facilitation and Team Development (national and international Management Level); and Cross‐cultural Sensitization Programs (Special focus: Eastern Europe). She studied Psychology and Education Science in Munich and Regensburg and has completed further scientific education at the Max‐Planck‐Institute for applied psychological research.  She is a scientific officer, University of the German Federal Armed Forces, Munich and a facilitator and Trainer at the Institute for work psychology and occupational medicine. She has designed and facilitated Assessment Centres in order to assess the potential of international operating managers in different locations of global corporations.  She speaks English and German.

ITAP International specializes in global, cross-border consulting. We focus on helping individuals, teams and organizations work across internal and national borders, achieving success through people. We are experts working in multiple countries with extensive line and staff experience in multiple sectors. Our work is based on the best research and the best global practices. Our services focus on:

  1. Talent retention and development
  2. Effectiveness of the senior team and mission critical global teams
  3. Global workforce development
  4. Transformation and change

ITAP global consultants are seasoned professionals with diverse international experience, deep cultural understanding and a wide variety of capabilities.

ITAP Consultants together in Munich, Germany, 2010

Meet the ITAP consultants from all 5 continents as they come together with clients to discus Human Resource (HR) Development, Diagnosis, and Orgnaizational Development (OD) opportunities and issues. Walk around the globe, visit University Meets Practice and have some fun with us.

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ITAP Regional Offices

Seoul, South KoreaSingapore / China / PhilippinesMunich, GermanyPrinceton, New Jersey, USA


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ITAP Asia Pacific

OD Corea / ITAP Asia Pacific
Seoul, South Korea

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ITAP Singapore / ITAP China / ITAP Philippines

ODE Consulting / ITAP Singapore

ODE Consulting (China) Co., Ltd. / ITAP China
Shanghai, China

CMC Business Solutions / ITAP Philippines
Manila, Philippines

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ITAP Europe

TWIST Consulting / ITAP Europe
Munich, Germany

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ITAP Americas

ITAP Americas
Princeton, NJ, USA

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