What Are Some Cultural Drivers? Introduction to Certainty
- Parent Category: [blog]
- Category: Food for Thought
- Created: Friday, 15 August 2014 17:46
- Written by Catherine Mercer Bing
Certainty is defined as the extent to which the members of a culture feel threatened by ambiguous or unknown situations. Please notice that the word RISK is nowhere in this definition. Certainty is not about risk avoidance, but it is about the degree to which people are comfortable with rules and regulations, or are comfortable in ambiguous situations.
Which of the following describes you best?