Selected ITAP Affiliates and client guests were recently treated to a private webinar with Dr. Geert Hofstede. This was the second in a series of Geert Hofstedewebinars with Dr. Hofstede, whose seminal research on national cultures has made him one of the most cited authors in the social sciences. The title of this event was National Cultures’ Impact on Operations, HR and Marketing. Some of the main points of Dr. Hofstede's presentation were that the idea of global management best practices is illusive, and that the myth of the global consumer, popular in the 1980's, is largely disproven. We encourage you to contact us if you are interested in attending future events. Meanwhile, please enjoy the following highlights:

 Hofstede on global consumers

On the myth of universal lifestyles

On the purpose of advertising

Organizational vs. national culture